Tuesday, June 5, 2007

Childhood

  New Gym Fights Childhood Obesity with 'Exergaming' · MarketingVOX
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 New Gym Fights Childhood Obesity with 'Exergaming'


 Old-school exergaming

 Those concerned about childhood obesity Stateside face a solution: turn the act of playing videogames, beloved sport of the couch potato, into a workout. A new "exergaming" gym called NexGym  (Related)   will get kids - and potentially adults - to do just that, according to  (Related)   Springwise.

 The gym will offer over 20 games that encourage children to race bikes over the moon and participate in virtual pro-sporting events.

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Childhood Obesity Gets Boost from Online Marketing  (Related) Group Seeks Regulations on Digital Food Marketing to Kids  (Related) Videogame Teaches Kids about Obesity  (Related) 
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